Idea

We created Russian dolls inspired by Great British rebels for a B2B campaign that targeted the top 15 on-trade venues and distributors in London.

Our goal was to establish Pillars Brewery as the brand who is 'Proud to be Untraditional', incorporating Great British Icons that align to their thinking and values: to stand out from the crowd, to be counted, and to not let anyone or anything get in the way of what's right. Our British icons, David Bowie, Churchill, Princess Diana, John Lennon and finally Mr Pillars.

How we did it

We chose iconic British characters to tell a unique part of their story and their 'Untraditional' approach to the world. Bowie, Churchill, Princess Diana, Lennon and finally our Mr Pillars, 'Following in the footsteps of great British rebels'.

Each element of this concept is an entirely bespoke labour of love - with hand-painted dolls, wooden screen-printed box, limited edition t-shirt only included in this pack, and finally our business card call to action... 

'A British brand on a British mission, to serve the best goddamn beer the world has ever seen.'