Pillars Brewery rebrand

After experiencing year-on-year growth, Pillars Brewery needed to consolidate their seasonal, experimental and core range beers. 

They also wanted to develop a brand that more accurately represented where they saw themselves in the market now and in the future.

Pillars’ entire product range and visual identity were reworked. Combining strategic market insights and goals for future growth, a dual-stream approach was created—a core range and Small Batch ranges. This foundational product strategy allowed us to focus on creating a new brand identity that was more unique and competitive in the crowded beer market. At its core, I crafted a new typeface that would carry the brand forward for years to come.