VROMO

The team at Vromo were desperate to leave their old name (WeBringg) and brand identity in the dust. They felt it cheapened their world class offering and they wanted to feel more vibrant, more slick and more cool.

To do this we made reference to the real-world, on-the-road element of their product - delivery. We created a stencil type logo that referenced the curbside stencil typefaces we see in metropolitan streets, angling each stencil cut to evoke forward movement and momentum.  

The colour palette was changed to colours more widely used by restaurant brands than tech brands. We did this to create a richer connection between Vromo’s food delivery offering and restaurant brands they service like McDonald’s, and Burger King.