Electrolytes in a beer!?! And it’s BLUE!?! What kind of evil magic is this?

This ridiculous concept for a beer required equally ridiculous packaging, thankfully, after consuming some delicious samples from Old Street Brewery, inspiration was as free-flowing as the beer.

The name for this super refreshing, lion-slaying sport beer came naturally - brewed with the Herkules hop variety, the name ‘Herculade’ seemed destined to be. The design and illustration followed, creating an action-packed rendition of Hercules’ mythological battle with the Nemean Lion, with his sister Athena swooping in for the assist.