The challenge
Australia’s newest university needed an innovative brand that championed the university’s proposition, changed perceptions and inspired prospective students.
Logo
The logo-mark uses the ‘T’ from the university name ‘Torrens’ adapting it into the T-type person. A T-type person has the perfect balance of wide knowledge through different topics and a deep specialisation.
Solution
With a focus on the future and where a brand could live and thrive, we created a flexible brand system that could grow and change in response to a new and changing world of education.
We imagined a world where discovery, and exploration wasn’t the stuff of legend, where communication to the far reaches of the globe was instantaneous, where just about anything could be learned from just about anywhere… this is the Torrens promise.
This story became the inspiration for a flexible identity system that harnessed emotive imagery and messaging, clean lines, bright colours and interesting typographic arrangements. Embellishments of intellectually interesting design motifs that inspire collaboration. No pillars, crests or old serif typefaces.
The brand was designed to be handled by multiple departments, not just the marketing department and other designers. With a focus on function, we tested the brand so it could bend, morph and adapt to all communications - internal, external or online.