Stay Nimble Identity Strategy Social Media Digital
Let's face it: staying nimble in a fast-paced world isn't easy. But Stay Nimble? They're all about making it possible for everyone. Their goal? A shiny new brand identity that screams growth, innovation, and a little something called human connection.
Project Information
Picture this: Stay Nimble's old brand was like wearing a nice, comfy sweater. Great, but missing that wow factor. They needed a look that spoke to both their personal coaching magic and their innovative, scalable tools for big business. The toughest part? Making sure their newly launched B2B products didn't sideline the 18,000 people they've helped so far. Talk about juggling!
A new strategy was also needed to showcase their uniquely empathetic yet sharp take on career development. Think of it like a best friend who's also your mentor—approachable but with serious growth hacks.
To do this, we overhauled the brand's key messaging, emphasising the "Hey, we get it; you’re stuck!" with new brand lines like "Rediscover your ambition" and “Leaders aren’t born, they're coached.” These aren't just words; they're a vibe. They reflect Stay Nimble's promise to help people and teams find their spark and turn it into something amazing.
Execution
Enter a crisp new logo word mark for all of the slab serif lovers. Would you believe out of the two final logos we got down to, it was this and an abstract fluid-type experiment straight out of a witch's whirlpool? But, so it goes with so many into the draw for a project that is a better match.
The colour palette mixes hues like Pink, Coral, Green Highlighter (yes), and Fern (sounds relaxing, right?), no dark shades here, setting the stage for trust and growth.
New fonts? Yes. Space Grotesk and Young Serif—because why not mix modern with timeless? You don't often have a client with an excess of articles, lessons, and written content, so it made sense to employ a contemporary editorial approach that made things clearer.
Early in discovery calls with the Career Coaches, they left me with a quandary, "How would you make imagery that balances the techy with the human? I guess that's your job, so good luck". Ha, well, isn't this what we live for as designers? A fresh problem to solve—challenge accepted!
Results
After the rebrand, Stay Nimble didn't just stay nimble—they thrived. Their new look helped solidify their position as the go-to for career coaching, while Nim's introduction opened the door to new opportunities, especially for those looking for a bit of AI-enhanced career wisdom. Together, they're unstoppable.